Crumbl Strawberry Crumb Cake Cookie – Best Ever Copycat Recipe!

Crumbl strawberry crumb cake cookie—that mouthwatering mix of buttery sugar cookie, real strawberry glaze, and sweet crumble—is more than just a TikTok-famous treat. For me, it’s a reminder that the best recipes aren’t just about flavor. They’re about feeling.

I’m Sarah, the heart behind Cozy Bites Recipes, where every post is rooted in the warmth I first experienced in my grandmother’s kitchen. That kitchen was where I learned that food isn’t just about feeding—it’s about connecting, comforting, and making moments special. Now, as a mom of two, the joy of baking is still alive and well in my home. When I first tasted Crumbl’s strawberry crumb cookie, it immediately sparked inspiration: How could I recreate that soft, fruity, bakery-style delight in my own oven, using simple steps and real ingredients?

Today, I’ll show you exactly how.

In this detailed guide, you’ll discover:

• What makes this cookie a Crumbl classic
• How to recreate it from scratch with pantry staples
• Pro baking tips to get that perfect crumb
• Creative variations for every occasion
• Why homemade just might be better than the original

Check out this easy homemade sugar scrub if you love cozy DIY creations that add joy to your routine. Now, let’s bake some cookies (Crumbl strawberry crumb cake cookie)!

What Is the Crumbl Strawberry Crumb Cake Cookie?

Origin of Crumbl’s Viral: Crumbl Strawberry Crumb Cake Cookie

Crumbl has turned limited-edition cookies into a weekly obsession. Their strawberry crumb cake cookie became an instant fan favorite the moment it hit the rotation. With a base that mimics a rich vanilla cake, a swirl of strawberry glaze, and a buttery oat crumble topping, it combines everything we love about fruit desserts—minus the baking pan.

This cookie blends three nostalgic favorites:

• Sugar cookies
• Strawberry shortcake
• Coffee cake

And yes, it’s every bit as indulgent as it sounds.

Flavor Profile: Soft Sugar Cookie + Sweet Strawberry Glaze + Buttery Crumble

What sets this cookie apart is the layers of flavor and texture:

• The cookie itself is thick, soft, and slightly chewy
• The strawberry glaze is bright, fruity, and just tart enough
• The crumb topping adds crunch and butteriness for contrast

Each bite is a mix of creamy glaze, tender crumb, and bakery-style cookie—no wonder it became a cult favorite.

Don’t miss our pink salt recipe if you love balancing sweet treats with nourishing wellness hacks.

Why Everyone’s Obsessed with Crumbl Cookies (Crumbl Strawberry Crumb Cake Cookie)

What Makes Crumbl strawberry crumb cake cookie So Popular?

Crumbl didn’t just build a bakery—they built a movement. Their oversized cookies, creative flavors, and pink box packaging turned them into an Instagram-worthy dessert phenomenon. So what’s the secret behind the hype?

Here’s why Crumbl cookies (Crumbl strawberry crumb cake cookie) go viral:

• Weekly rotating menu – Only a few flavors are available at a time, creating FOMO and excitement.
• Unique mashups – Cookies that taste like cereal milk, key lime pie, or strawberry shortcake.
• Thick, bakery-style texture – Soft in the middle, crisp at the edges, and just the right amount of indulgent.
• Visual appeal – Perfect for social media sharing, from the glossy icing to the gooey centers.

Crumbl turned cookie-eating into an experience. And part of the thrill? Recreating the magic in your own kitchen—without the price tag.

Discover great ideas like this lemon balm recipe, another cozy, mood-lifting creation perfect for sweet pairings.

The Weekly Flavor Drop Craze Explained

Crumbl’s rotating flavor model isn’t just clever marketing—it’s behavioral psychology in action. Each week, they reveal a new lineup of 4–5 cookie flavors, and fans rush in before they’re gone.

This creates:

• Scarcity: Limited-time only flavors mean you have to try them now.
• Routine excitement: Monday menu reveals drive social shares and anticipation.
• Community buzz: Fans rate and review flavors online, fueling debates and rankings.

That’s why cookies like the Crumbl Strawberry Crumb Cake Cookie flavor gain near-mythical status. They’re here, then gone—unless you recreate them at home.

Learn more about banana peach smoothie recipe to pair with your homemade cookies for a sweet, refreshing finish.

Ingredients You Need to Recreate the Crumbl Strawberry Crumb Cake Cookie

Base Sugar Cookie Dough Essentials

At the foundation of this Crumbl strawberry crumb cake cookie is a rich, soft sugar cookie base—think of it as a thick, pillowy canvas that holds all the goodness on top. You’ll need:

• All-purpose flour – For structure
• Baking powder – To give it lift
• Salt – To balance sweetness
• Unsalted butter – For richness and a soft texture
• Granulated sugar – Classic sweetness and crispy edges
• Eggs – For binding and moisture
• Vanilla extract – Adds warmth and depth

Optional: A splash of heavy cream can give the dough extra softness and that bakery-style chew.

Strawberry Glaze and Freeze-Dried Strawberries

The strawberry glaze is the star of this Crumbl strawberry crumb cake cookie, adding brightness, color, and fruity flavor in one smooth layer.

You’ll need:

• Powdered sugar – For the base
• Freeze-dried strawberries – Crushed into powder for real strawberry flavor and color
• Milk or cream – To thin the glaze
• Vanilla extract – Adds smoothness
• Optional: A drop of red food coloring if you want that vibrant Crumbl look

Why freeze-dried strawberries? They deliver bold flavor without excess moisture, giving your glaze the zing it needs.

Buttery Crumb Topping with Texture & Flavor

This cookie’s signature crumble topping is like the icing on a crumb cake—rich, golden, and irresistible. (Crumbl Strawberry Crumb Cake Cookie)

For the crumble:

• Cold butter – Cube it for easy mixing
• Brown sugar – Adds depth and a hint of molasses
• All-purpose flour – For that sandy, classic crumb texture
• Cinnamon (optional) – For warmth and contrast
• Salt – To enhance flavor

Pro tip: Mix it with your hands or a pastry cutter until it resembles coarse sand. Then chill it briefly to make sure it bakes crisp on top of the cookie.

Don’t miss our bariatric seed recipe for another unique texture-forward creation that balances flavor and nutrition.

Crumbl Strawberry Crumb Cake Cookie

5 Stars 4 Stars 3 Stars 2 Stars 1 Star

No reviews

Print Recipe

Pin Recipe

💗 Copycat Crumbl Strawberry Crumb Cake Cookie
Soft, thick, glazed, and crumb-topped! Pin this for your next baking day!

• Total Time: 1 hour 5 minutes
• Yield: 12 large cookies 1x

Ingredients

Scale 1x2x3x

1 cup unsalted butter

1 cup granulated sugar

2 eggs

1 tsp vanilla extract

3 cups all-purpose flour

1 tsp baking powder

½ tsp salt

Optional: 2 tbsp heavy cream

Glaze:

1 cup powdered sugar

2 tbsp crushed freeze-dried strawberries

1–2 tbsp milk or cream

½ tsp vanilla extract

Crumble Topping:

⅓ cup cold butter

⅓ cup brown sugar

½ cup flour

Pinch of cinnamon + salt

Cook Mode Prevent your screen from going dark

Instructions

Mix dough ingredients, scoop, chill 30 mins

 

Bake at 350°F for 12–14 minutes

 

Make glaze and crumble topping

 

Cool cookies, glaze, and top with crumble

• Author: Sarah
• Prep Time: 20 minutes
• Chill Time: 30 minutes
• Cook Time: 12–14 minutes

Nutrition

• Serving Size: 12 large cookies
• Calories: 578Calories

Step-by-Step: How to Make a Copycat Crumbl Strawberry Crumb Cake Cookie

Prepare the Soft Cookie Dough Base

Start with the cookie dough—it’s the rich, soft platform that holds the glaze and crumble.

Instructions:

1. In a large bowl, cream together 1 cup unsalted butter and 1 cup granulated sugar until fluffy.
2. Add 2 eggs and 1 tsp vanilla extract. Beat until smooth.
3. In another bowl, whisk together 3 cups flour, 1 tsp baking powder, and ½ tsp salt.
4. Slowly add the dry ingredients into the wet, mixing until a thick dough forms.
5. Optional: Add 1–2 tbsp heavy cream for extra softness.

Shape & Chill:

• Scoop large cookie dough balls (about ¼ cup each) and gently flatten them.
• Chill for 30 minutes to help them bake thick without spreading too much.

Create the Strawberry Glaze with Natural Ingredients

While the cookies chill, whip up the glaze that gives the Crumbl strawberry crumb cake cookie its name.

Ingredients:

• 1 cup powdered sugar
• 2 tbsp crushed freeze-dried strawberries
• 1–2 tbsp milk or cream
• ½ tsp vanilla extract

Instructions:

1. Combine all ingredients in a bowl.
2. Whisk until smooth. The glaze should be thick enough to coat the back of a spoon.
3. Optional: Add a drop of pink food coloring for that signature Crumbl color.

Tip: If your glaze is too thick, add milk ½ tsp at a time. If too thin, add powdered sugar until it sets right.

Make and Assemble the Crumble Topping

Now, the golden, buttery crumble!

Ingredients:

• ⅓ cup cold butter (cubed)
• ⅓ cup brown sugar
• ½ cup flour
• Pinch of cinnamon and salt

Instructions:

1. Combine all crumble ingredients in a bowl.
2. Use your hands or a pastry cutter to mix until you get a chunky, crumbly texture.
3. Chill the crumble until ready to top the cookies.

Bake & Assemble

Baking:

• Preheat oven to 350°F (175°C).
• Bake chilled cookies for 12–14 minutes, until edges are just golden.
• Cool completely before decorating.

Assembling:

1. Spoon or drizzle strawberry glaze over cooled cookies.
2. Generously sprinkle the crumble topping over the glaze.
3. Let sit for 15 minutes to allow glaze to set (or refrigerate to speed it up).

Looking for inspiration? Try this brazilian mounjaro recipe—another creative twist that blends indulgence with balance.

Baking Tips for Soft, Thick, Bakery-Style Cookies

Chilling Dough & Shaping for Crumbl-Sized Cookies

One of the secrets behind Crumbl’s legendary cookies? Size and shape. They don’t just drop dough onto trays—they sculpt it.

Here’s how to get it right:

• Scoop large dough balls (¼ cup to ⅓ cup each) to match the real Crumbl size.
• Gently flatten the tops of the dough balls—this helps the cookie spread just enough while staying thick.
• Chill the shaped dough for at least 30–45 minutes. This prevents overspreading and keeps the centers soft.

Why it works: Cold butter takes longer to melt in the oven, which gives your Crumbl Strawberry Crumb Cake Cookie time to puff up and bake evenly before spreading. This is key to getting that signature thick and tender texture.

Pro tip: For picture-perfect Crumbl Strawberry Crumb Cake Cookies, use a biscuit cutter to gently swirl around the edges right after baking. It shapes the cookie into a clean, round bakery-style finish—just like the ones you crave.

Timing and Temperature Tips for Perfect Bake

Baking temperature can make or break your Crumbl strawberry crumb cake cookie’s final texture. Here’s what to know:

Extra tips:

• Use light-colored metal pans to prevent the bottoms from burning.
• Line with parchment paper—this ensures even baking and no stuck bottoms.
• Always allow cookies to cool fully before glazing or they’ll melt the icing.

Don’t miss our pink salt recipe if you’re curious about adding gourmet flair to your pantry staples—perfect for baking or finishing!

Quick Test: Tap the center of a cookie after 12 minutes. It should be slightly soft but not doughy. They’ll firm up as they cool, giving you that signature soft-bite texture.

Crumbl Strawberry Crumb Cake Cookie Variations You’ll Love

Stuffed Strawberry Cream Cheese Version

Want to really wow your tastebuds? Add a cream cheese filling to the center of the Crumbl strawberry crumb cake cookie for a strawberry cheesecake vibe.

How to do it:

1. Mix 4 oz softened cream cheese with 2 tbsp powdered sugar and ½ tsp vanilla.
2. Chill mixture for 10–15 minutes.
3. Scoop cookie dough, flatten it slightly, place a dollop of cream cheese mixture in the center, and wrap the dough around it.
4. Chill again before baking.

Why it works: The creamy center balances the sweet strawberry glaze and gives every bite a soft, tangy surprise.

Vegan & Gluten-Free Adaptations

Need a plant-based or gluten-free version? No problem—here’s how to adapt without losing the flavor or texture.

For vegan cookies:

• Use vegan butter
• Replace eggs with flax eggs (1 tbsp flaxseed + 2.5 tbsp water = 1 egg)
• Use plant-based milk in the glaze

For gluten-free cookies:

• Use a 1:1 gluten-free baking flour (like Bob’s Red Mill or King Arthur)
• Add ½ tsp xanthan gum if your flour doesn’t contain it already

Bonus tip: Freeze-dried strawberries are naturally gluten-free and vegan—just check the label to avoid added sugars or fillers.

Mini Versions for Parties and Gifting

Oversized cookies are fun—but mini versions are perfect for parties, gifting, or portion control (if that’s your thing!).

How to mini-size them:

• Use 1 tablespoon of dough per cookie
• Bake for 8–10 minutes
• Glaze and crumble as usual

Packaging idea: Stack a few in a clear treat bag, tie with ribbon, and include a little tag—“Baked with love from Cozy Bites.”

Check out this lemon balm recipe for another unique, herbaceous twist that balances well with strawberry.

The Truth About Crumbl strawberry crumb cake cookie – Health & Nutrition Info

Why Crumbl Cookies Might Upset Your Stomach

Ever enjoyed a Crumbl cookie and then… oof—your stomach felt off? You’re not alone.

Here’s why it happens:

• High fat and sugar content can overwhelm digestion
• Rich dairy ingredients (like heavy cream, butter, or milk powder) may cause issues for those with lactose sensitivity
• Artificial flavorings or preservatives in store-bought versions may irritate sensitive systems
• Oversized portions—one Crumbl cookie can be over 700 calories with 40+ grams of sugar

Solution: Making them at home gives you control over the ingredients. You can reduce the sugar, use dairy alternatives, or make mini versions that satisfy without the crash.

Learn more about bariatric seed recipe for another nourishing option that supports digestion and balance.

Nutritional Comparison: Homemade vs Crumbl (Crumbl strawberry crumb cake cookie)

Let’s break it down simply:

Homemade wins in flexibility, affordability, and digestive peace of mind—plus you can personalize the flavor, texture, and size to match your mood or dietary needs.

Crumbl’s Controversies and Cookie Culture

What’s the Lawsuit Against Crumbl Cookies (Crumbl strawberry crumb cake cookie) About?

In 2022, Crumbl Cookies made headlines—not for a new flavor, but for a lawsuit they filed against two smaller cookie chains: Dirty Dough and Crumbl Copycats. The claim? Crumbl accused them of copying not just recipes, but branding, packaging, and store layout.

Key Points of the Lawsuit:

• Alleged infringement on Crumbl’s pink box design and logo styling
• Claims of stolen trade secrets by former employees
• Ongoing debate about what constitutes originality in the food world

Why it matters: It highlighted how competitive and serious the gourmet cookie industry has become. It’s not just about baking anymore—it’s about branding, innovation, and staying viral.

While some saw Crumbl’s actions as brand protection, others viewed it as corporate bullying toward smaller businesses. Either way, it put Crumbl in the spotlight for more than just cookie drops.

How the Brand Handles Criticism & Maintains Popularity

Despite occasional backlash—whether it’s over calorie counts, stomach discomfort, or legal drama—Crumbl has stayed at the top of the cookie chain by doing what it does best:

• Engaging weekly reveals on social media
• Loyal fan base that shares flavor reviews and rankings religiously
• Quality packaging and presentation that makes every purchase feel premium
• Cookie nostalgia—people are drawn to flavors that remind them of childhood treats

Still, criticism is unavoidable when your cookies are this popular. Some customers complain about inconsistent quality, overly sweet flavors, or lack of transparency in ingredients.

That’s exactly why so many home bakers are eager to create Crumbl strawberry crumb cake cookie copycat versions—to enjoy the flavor they love, minus the commercial frills.

Don’t miss our easy homemade sugar scrub for another cozy, customizable recipe that skips the branding battles and puts joy in your hands.

FAQs About Crumbl Strawberry Crumb Cake Cookie

Conclusion: Crumbl at Home Is the Sweetest Win

There’s something special about baking your own Crumbl strawberry crumb cake cookie—something you can’t get from a pink box or a drive-thru line.

In my kitchen, where my kids often sneak tastes of the glaze and my heart still holds the rhythm of my grandmother’s whisking hands, baking isn’t just about dessert. It’s about connection. And this Crumbl strawberry crumb cake cookie? It’s a chance to bring that same joy to your table.

Whether you’re craving the exact Crumbl flavor or customizing it to suit your taste (or stomach), this copycat Crumbl strawberry crumb cake cookie recipe gives you:

• Comfort in every soft, crumbly bite
• Total control over ingredients and size
• A way to enjoy a viral favorite, made with real love

So grab a mixing bowl, crush up those freeze-dried strawberries, and bake something cozy. Because when it comes to flavor, homemade always wins.

Learn more about easy homemade sugar scrub if you’re into comforting creations that soothe both body and soul.